The Jeep® brand, as part of a partnership with the Jalen Rose Leadership Academy (JRLA), will award $100,000 in college scholarships to the first graduating class of the open enrollment public charter high school in Detroit.
“The Jeep brand is honored to partner with the Jalen Rose Leadership Academy and build a relationship within our community. This program is an authentic, hands-on approach that will fuel leadership, provide educational empowerment and develop life skills for the students,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “With this program, we hope to help students reach their fullest potential.”
The partnership with JRLA will include:
- Mentorship programs with Jeep brand employees and students, focusing on personal improvement skills such as goal setting and career planning.
- Field trips to several Chrysler Group facilities, including the Jefferson North Assembly Plant and the Jeep Design Studio.
- Marketing Competition where select academy students will compete to win an all-expense paid trip for a family of four to a USA Basketball exhibition game in Washington, D.C.
- JRLA Basketball Team Sponsorship for the school’s boys’ and girls’ basketball team. The sponsorship will provide funding to support their team fees, uniforms and equipment.
“A philanthropic project of this nature requires support from the entire community, and it is a privilege to have the Jeep brand join our team,” said Jalen Rose, JRLA Founder. “We will work together to have a positive influence on our future leaders.”
For more information about the school, visit www.jrladetroit.com.