The Big Apple got a little more rugged last week as our team gathered at the Jacob K. Javits Convention Center for the annual New York International Auto Show. We brought a bit of the trail to the big city with our popular Camp Jeep® vehicle capability course and a special hydraulic rock display that was used for the debut of the 2014 Jeep Cherokee.

We also invited two Official Jeep Brand Advocates to attend the show with us. These social influencers were given an immersive Jeep brand experience including a ride and drive at Camp Jeep and a chance to witness the debut of the 2014 Jeep Cherokee along with members of the press. Both of our Brand Advocates will be writing about their experiences and we hope to feature them on the Jeep Blog soon.

This is only a small glimpse of our time in New York, so we encourage you to check out all of photos from the show on our Facebook page. We’ll also be posting an in-depth look at the new 2014 Cherokee on Wednesday (April 3). In the meantime, check out jeep.com.