There’s a good chance that many of you readers already know, but we just have to brag: 2011 marks the 70th anniversary of the Jeep® brand. That’s right, we’ve been making these iconic vehicles for seven decades, ever since the early days of when Jeep vehicles were in action on World War II battlefields. We think Jeep Brand President and CEO, Mike Manley best described our vehicles when he said, “Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.” Yep, that about sums it up.
Of course we’re going to celebrate this momentous milestone. In our Jan. 10 press release, we announced the addition of the Limited 70th Anniversary Edition models. Here’s a quick run-down of what you can expect from us by this spring, model by model.
Starting with the Jeep Patriot, the 70th Anniversary Edition builds on the Latitude X model by adding bespoke 17-inch wheels and a custom interior. This new cabin features a Dark Green cluster overlay, Dark Slate seats, Berber floor mats and tasteful Chestnut accents and stitching throughout. Like every other 70th Anniversary Edition we’re creating, it will of course, sport unique badging inside and out to show off the limited trim.
Next up is the Jeep Compass Limited. This 70th Anniversary Edition packageoffers a similar list of added features to the Patriot, although the 18-inch aluminum wheels are unique to the Compass model.
The Jeep Liberty 70th Anniversary Edition keeps with the same style and additional premium accents, and is available on both Liberty Sport and Limited models. The new Liberty model also comes with unique exterior features, including bright body-side molding, roof rails and license plate brow, as well as a few extra interior goodies.
The Jeep vehicle lineup isn’t complete without mentioning the world’s most recognizable off-roader, the Wrangler, which gets its own celebration version –the Jeep Wrangler 70th Anniversary Edition. The Anniversary Edition includes similar features to the models above as well as a few added satin chrome accents and Mopar brushed aluminum sill plates.
Last but not least is the Jeep Grand Cherokee 70th Anniversary Edition model (based on the Laredo X). Our flagship SUV sports 20-inch polished aluminum wheels and a host of unique trim features inside. Featuring a two-tone color scheme of Dark Olive and Chestnut, the new interior is simply stunning. We can easily say that this model is our classiest creation to date.
In addition to the limited editions, the entire lineup is improved for 2011, with increased build quality, materials and features from the Patriot all the way up the Grand Cherokee. The Patriot packs a new sophisticated design for 2011, while the Wrangler gets an all-new interior and a body color hardtop.
Bottom line is that this year is going to be an exciting for the Jeep brand, full of great news for our fullline of rugged vehicles.
So definitely keep yourself parked right here on this page, to stay on top of the fun and information.
Finally, we’d like to give a huge thank you to all our fans out there. Your support has been integral to keeping the dream alive for so long, and for making us what we are today!