We are really having a great time reflecting on our 70 years of innovation and leadership, and are excited to share some of our favorite Jeep® brand memories with you. Through the ages, Jeep brand vehicles have maintained the style, versatility, and affordability that still represent our brand today. In the spirit of this, we’ve been looking back at some of our iconic automobiles, and sharing some of our favorite finds from the Jeep brand vault with you guys here on the blog.

Take a look at this advertisement for the 1947 Jeep Willys pickup truck, a revolutionary vehicle which delivered owners a functional and affordable truck, and sported a strikingly modern look (for its time – this was 1947, after all). This was our very first pickup truck, and though times have changed, the quality and reliability drivers have always found with the Jeep brand are the same as ever.

We think it’s been a pretty incredible ride so far, but we want to hear from you. What do you guys think about our old Jeep pickup trucks?  If you think it was a good idea for us to offer one, we’d love to hear why.  Obviously this model got it all started, but is it time for a modern-day version?  Chime in below and let us know your take. We’re all ears.