Each Friday on the Jeep_® Blog, we explore the Jeep brand’s iconic heritage by highlighting a different historical vehicle. This week’s vehicle is the 1950 Jeep Willys Pickup Truck.

Previously on the Jeep_® Blog, we highlighted the 1947 Jeep Willys Pickup as part of our Heritage series. The pickup was a new Jeep model designed to work hard for hardworking Americans after World War II. In 1950, the Jeep Willys Pickup underwent a series of changes, some of which would last until 1965, when production of the vehicle stopped.

For starters, the 1950 Willys Jeep Truck was given the new model name “437.” Build-wise, the first noticeable change was the truck’s fascia. The 1947 version featured a flat grille with the traditional slots. When 1950 rolled around, the grille took on a V-shape with horizontal bars across the front.

The most important change took place under the hood. The L4-134 “Go-Devil” engine that powered the 1947–49 trucks was replaced by the F4-134 Hurricane 4-cylinder engine, which was capable of producing 75 horsepower.

Stay tuned to the Jeep Blog as we feature more authentic, rugged, and iconic Jeep brand vehicles of the past.