It’s hard to remember a time before SUV’s ruled the road, but it’s true – such a time really existed. Instead of large SUV’s, the majority of suburban driveways were equipped with classic sedans, coupes and convertibles. As proof of the olden days, we present to you this vintage print ad for the revolutionary Jeep® Willys Wagon – a vehicle that was truly cutting-edge for its time. The Willys Wagon was totally groundbreaking, and paved the way for modern utility vehicles. It perfectly embodied functionality for families who wanted a smooth, spacious ride and improved road handling, not to mention great gas mileage to boot. It was the perfect multipurpose vehicle for the active family, and really gave drivers more bang for their buck. Nowadays, family vehicles like this are essentially the norm, and we’re making them better than ever.
As you’ve probably noticed by now, we’re celebrating the 70 years of Jeep brand history by looking back and exploring all the original and pioneering vehicles along the way that have made us what we are today. Any memories you’d like to share? Anything you’re just itching to see? Let us know – we’d love to hear from you. In the meantime, we’ll be digging up more old photos and materials to conjure up some memories of the good old days.
