This ad from 1997 is an excellent example of how we showcased many of the things we value – the great outdoors, adventure, humor and great vehicles. We initially thought that digging up these historical commercials would just be a fun way to ring in our 70^th anniversary, but as we flip through them, we’re getting an insightful look at how the Jeep_® brand has evolved over the past few decades. Here’s to many more to come!