We’re pretty proud of the new 2011 Jeep® Compass. We’re also pretty proud of the advertising campaign we’ve just launched for it. We wanted to be crystal clear in linking the latest Compass to our incredible 70-year heritage and family of world-class vehicles, and we believe we’ve done just that in this new “Bloodline” campaign. You guys will be able to check out the commercial starting immediately on both local and national television channels.
 
As it showcases the restyled Jeep Compass both cruising urban roads and tackling off-road terrain, the new TV spot cleverly equates our family of vehicles with famous bloodlines from pop culture, in this case father-and-daughter boxers Mohammad and Laila Ali, as well as father-and-son actors James and Scott Caan.
 
Similarly, comparing the new Jeep Compass to its legendary older siblings just makes perfect sense. In the spirit of the Jeep Wrangler and Grand Cherokee before it, the Compass is a purebred Jeep brand vehicle, and true to form, it thrives on freedom and adventure. Now fully Trail Rated®, it offers incredible 4×4 capability when equipped with the Jeep Freedom Drive II® Off-Road package.
 
Keep your eyes peeled for the new TV spot and let us know what you think here in the comments section. Also, if you guys haven’t checked out the new Jeep Compass, what are you waiting for? Get down to your local dealer or find out more vehicle details at www.jeep.com! Trust us, you’ll be blown away.