Want to put your namesake on our nameplate? Enter the Jeep_® “Name My Ride” contest at jeep.com/namemyride — customize your ride, name it, and then share with friends. If your vehicle name is selected you’ll win a brand new 2012 Grand Cherokee. 

Jim Morrison, Director of Jeep Brand Marketing, unveiled the “Name My Ride” production-intent concept model at the Houston Auto Show on January 25, 2012. “Jeep has the the most enthusiastic customers and owners who like to customize their vehicles,” he said. “We listened.” Morrison pointed out the glossed black wheels and “hunkered-down” roof rack. “It looks like a BAD Jeep,” he added.

Based on the Jeep Grand Cherokee Laredo X package, the model includes standard leather-trimmed seats, heated front seats, leather-wrapped steering wheel and shifter, a 9-speaker 506 watt amp sound system with subwoofer (which Morrison says will “blow your ears off”), iPod/MP3 connectivity, Parkview™ rear back-up camera, ParkSense® rear-park assist system, Keyless Enter-N-Go, Chrysler Group’s Uconnect hands-free communications system, and more than 50 advanced safety and security features.

The aggressive, sleek design features distinctive yet stealthy exterior cues, including a unique platinum-chrome front-end appearance and black-gloss 20-inch wheels and exterior treatments. The vehicle’s grille surround appears in Black, and mesh grille texture in Platinum Chrome. A Platinum Chrome lower fascia applique´ completes the unique front-end appearance. Black headlamp bezels and a Black liftgate light-bar continues the “blacked-out” theme throughout the vehicle’s exterior.

The Jeep brand will compile “Name My Ride” contest entries and narrow them down to three favored choices. Consumers will then have the opportunity to vote online for the winning name, to be announced in May. The person who submits the chosen, official vehicle name will win a new 2012 Jeep Grand Cherokee.