The Jeep_® brand is the exclusive automotive sponsor for Men’s Health magazine’s “UrbanAthlon & Festival,” a competition that has the Jeep crew pushing their bodies and vehicles to the limits in an off-road driving and physical endurance challenge. Upcoming events include New York (Oct. 29) and San Francisco (Nov. 13). Participants at the October 15 event in Chicago included Eric Johnson, Jeep Marketing Manager, and Jennifer Applebee, Experiential Marketing, Chrysler Group LLC.

Ashley Fournier, at the Chrysler blog’s “Jeep Brand Team Climbs, Runs, and Competes In Men’s Health UrbanAthlon, says:

Participants will see Jeep Wrangler and Grand Cherokee vehicles integrated into a series of challenging obstacle courses along the 10-mile route. Course obstacles will stay true to each event’s location, from climbing over marine hurdles outside Soldier Field in Chicago to traversing monkey bars in the heart of Fisherman’s Wharf in San Francisco…

Following the competition, participants can enjoy the festival and experience the Jeep brand product lineup on- and off-road driving course (New York and San Francisco), as well as a variety of Jeep brand-themed activities, such as the Jeep teeter-totter and a speed competition to see who can remove the soft-top roof from a Jeep Wrangler the fastest.

To learn more about this extreme living and active lifestyle and how the boundaries of endurance, visit our Facebook page, www.Facebook.com/Jeep, and for more information or to register for the New York or San Francisco races, visit The Men’s Health UrbanAthlon.

And for a look at how the Chicago event went, check out this video: