The Willys-Overland MB came to fruition in 1941 and it was quickly given the “Jeep” nickname (there are a couple theories as to how the term originated, which we won’t get into here). The all-terrain utility vehicle made for American troops in WWII was a major asset to the success of American and Allied troops. The vehicle was versatile and supremely capable in a variety of conditions and terrain – characteristics that are still at the heart of the Jeep_® brand to this day.

As Jeep_® brand vehicles continue the legacy that started in the 1940s, so too does the Jeep brand’s steadfast support of the brave men and women of the U.S. Military. In addition to the regular bonus cash allowance honoring those who serve, Jeep brand is running a special Military Event for a limited time. For details, visit Jeep.com.