The Jeep® brand took Aspen by storm this last week as the team gathered in Colorado for the 2013 X Games. Among the highlights of the games was a special vehicle giveaway which sent one lucky winner home with a brand new Jeep Wrangler Rubicon 10th Anniversary Edition.
In order to win the vehicle, three contestants had to look for a miniature Wrangler hidden within a snowball. Each contestant began their hunt by selecting three snowballs for their personal pile, and then breaking each snowball in turn until the winning Wrangler was found.
In the end, contestant Ed K. from Washington dramatically revealed the lucky Wrangler as he broke open the final snowball.
In addition to the vehicle giveaway, the Jeep brand also offered a custom “Tag Shop” to X Games spectators. The bottom floor of the booth featured Jeep brand tag artists and on the upper deck, fans could create their own flip book with their friends.
The spirit of adventure found in the Jeep community was alive and well at the X Games this year, and the partnership between the two brands is a natural fit. If you want to see more photos from the event, check out the Jeep brand Facebook page. We had a blast at the games this year, and we’re already looking forward to next year’s event!