If you prefer the glow of a star-lit camp site to the fluorescent bulbs humming above an office cubicle, and clambering around in a muddy pair of hiking boots suits you better than pointy-toed designer kicks, then we are indeed kin. So go ahead and take the road less traveled because that’s where you’ll find your tribe.

Welcome to the first official blog of Jeep®, a place where we can all – Jeep® owners, employees, fans and friends – gather and co-author the Jeep® story. Pull up a chair or cozy up on the nearest tree stump and let’s tell some tall tales around our virtual campfire. Can you feel the warm glow and taste the s’mores in your imagination? We’ll chat about the latest happenings within our company and hook you up with the scoop on new products that we just know you’re gonna dig. And we would love to hear your stories as well so go ahead and give us the dish on all things adventure, all things outdoors and of course, all things Jeep®.

We have some big plans for the weeks and months ahead, and guess what? You’re in ‘em. We’d like to introduce you to some of the fine folks that bring our vehicles to the road – and to the off-road – each and every day: the designers that give our machines their unmistakable and incomparable good looks; the engineers that know exactly what technological and mechanical feats it takes to badge a Jeep as “Trail Rated”; and the craftsman that meld sheet metal into amazing sculptures that will take you just about anywhere you can dream of going.

And did we mention that we’re mapping out some serious opportunities for adventure, fun and play along the way? Right around the corner is our 70th anniversary and we’re pulling out all the stops for one heck of a celebration, and gearing up for our most amazing adventure yet. And this is one adventure story that can only be told together, that can only be told by our tribe and that can only be told in a Jeep®.